Client :Wellstar - Cancer Clinics
Role :Senior Art Director
Wellstar tasked Mindpower to come up with a new commercial campaigns to combat a regional competitor's new STAT clinic campaign. After doing research on the Wellstar STAT clinic process, we discovered once a patient is diagnosed it only takes 3 weeks to get them in to a Wellstar facility to have surgery. We decided to condense the process into 30 seconds.
I used Final Cut Pro to edit the commercial.
I used After Effects and Cinema 4D to create the end tags and text animations.