Wachovia- "What Can" Ad Campaign
Art Direction
As a Senior Art Director with IMAGES USA, I worked on an awareness campaign with Wachovia for financial planning targeting the African American community. I concepted the ads and art directed the photoshoot as well as production of the ads.
Layout
I used Photoshop and InDesign to layout the ads for newspapers and magazines.
Production
InDesign was used to package and prepare the files for print pre-press.
