Product Design / Design Thinking / UX Strategy
Pepper ArchiveThis case study delves into a journey to reshape an entire industry by pioneering a groundbreaking marketplace that champions creators from diverse backgrounds.
As I unveil the intricate steps we took, you'll gain valuable insights into this visionary approach and how we effectively worked to empowered creators of color.
UX Design / Interaction Design
JPMorgan Chase & Co.Amidst the disruption of the finance industry by startups like Square,PayPal, and Lightspeed, my Product team at Chase embarked on a mission to plant our flag on the changing payment systems landscape.
Discover my journey as we paved the way for business owners to effortlessly acquire cutting-edge terminals and establish themselves in the thriving realm of wireless payment systems.
UX Design / Interaction Design
TD SecuritiesAt TD Securities, I embarked on a journey to launching an MVP for a responsive finance app that transformed how sales teams quantify trade value. My collaborative efforts with UX developers resulted in streamlined solutions, wire-framed flows, meticulous CSS documentation, a robust design system, and unwavering design standards.
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Product Design
ProsperMy mission as a Senior Designer on the HELOC team was clear: to use data-driven UX solutions to enhance the Home Equity Line of Credit (HELOC) product, boosting application conversion rates, reducing user drop-offs, and aligning with business objectives.
UX Design / Interaction Design
Highland AG SolutionsAt Highland AG Solutions, I led UX for a digital dashboard MVP empowering farmers to track goods through complex data visualizations, benchmarking, and inventory features. From foundational research to engineer handoff, my work earned a patent for innovative UI in agricultural data visualization.
Product Design
Backbone TechnologiesAt Backbone Technologies, I was the end-to-end Product Designer for a financial management app built for small business owners and freelancers. I owned the full design lifecycle — from product vision and user flows to a polished interface helping entrepreneurs manage bookkeeping, payments, and cash flow in one place.